What are Google Ads?
Google Ads are paid advertisments that appear on the search results page of Google. Put simply, you can pay to have your website listed at the top and attract lots of users to your website as a result.
The brilliant thing about Google Ads is that you only attract users that have already displayed an interest in your products or services by the search term they entered.
How Do Google Ads Work?
When you search online you provide a ‘keyword’.
Google operates an auction system for every keyword ever searched and we can offer a 'bid' to have our advert appear when that search term is entered.
The advert competes with other advertisers that also want to show their advert for the same (or very similar) keyword and so an auction takes place.
Google Ads are very effective at attracting engaged and relevant users to your website and we can help you set up Google Ads as well as manage your campaigns.
Our Google Ads Services
We offer three levels of Google Ads management affordable monthly basis.
If your requirements are a bit more complex we can also give you a detailed Google Ads quote online or over the phone.
Small
- Up to 100 keywords
- 4 campaigns
- 6 ad groups
£75per week
Medium
- 101 - 1000 keywords
- 10 campaigns
- 30 ad groups
£225per week
Large
- 1000+ keywords
- 20 campaigns
- 100 ad groups
£550per week
Google Ads Success Stories
SDM Care
SDM Care are using Google Ads to attract service users to their care homes.
Google Ads is very good at reacting quickly to changing circumstances. As vacancies appear across their network of Care Homes, we are able to adjust the Google campaigns up and down to help more people find a home for their loved one when rooms are available.
Benefit Answers
Benefit Answers help people win appeals against the Department for Work and Pensions when they have been wrongly refused benefit payments for illness or disability.
We display Google Ads to users when they specifically search for advice around benefit appeals. Every week we help hundreds of people.
Computer Components
Operating Google Ads in multiple languages across the Americas, Europe and Asia, we successfully delivered Google Ads campaigns to attract new business to the brokerage firm CCL.
The strategy revolved around targetting users searching for 'excess electronic components' and capturing leads with 'request for valuation' forms on the CCL website.
We measured the success of the advertising campaign by tracking which business was generated by the Google Ads and attributing real-time monetary values to the business value. ROI was very high.
